portfolio
2026
GABRIELA
ARENA
Architecture
Spatial & Brand Architecture
Strategy
Creative Strategy
Design
Spatial Design
Spatial Design
"An architect by training, I have always believed that artistic expression can take many forms. Over the years, I have grown into brand and experience design, while always maintaining a sensitive eye for photography and everything related to communication and creativity."
"Arquiteta de formação, sempre acreditei que a expressão artística pode tomar muitas formas. Ao longo dos anos, me desenvolvi no design de marca e de experiências, mantendo sempre um olhar sensível para a fotografia e tudo o que envolve comunicação e criatividade."
Contact
ADDRESS
Carrer de la Industria, 30 Barcelona, Spain
Avenida Jandira, 268
São Paulo, Brazil
gabriela.arena03@gmail.com
+34 610523302
+55 16 996190307 (Whatsapp)
PHONE
JP Interiores
January 2022 – June 2022
Junior Architect
Education
Postgraduate Degree
Retail Design and Branding
ELISAVA, Barcelona, Spain 2025–2026
Experience
Creative Project Manager (Present)
Independet Projects
- Creative direction and execution, from concept to production.
- Direct client management, from brief to final delivery.
- Space design and experience setup, 3D modeling for brand activations.
- Brand identity creation focused on audience experience.
Junior Project Coordinator (2022)
JP Interiores
- Interior design coordination and creative execution.
- Managing brand consistency within residential and commercial spaces.
- Detailed executive planning and vendor coordination.
Skills & Languages
Technical Skills
SCENA21
June 2022 – February 2025
- SketchUp
- AutoCAD
- Adobe Suite
- Lumion
- Microsoft Office
Specialization
Visual Merchandising
Istituto Europeo di Design - SP, Brazil 2024
Languages
- Portuguese — Native
- Spanish — Advanced
- English — Professional
Specialization
Commercial Architecture
Centro Universitário Belas Artes - SP, Brazil 2021
Senior Architect (2022 - 2025)
SCENA21
- Transformed brand essence into sensory activations with visual impact.
- Large-scale visual identities for major projects with nationwide impact.
- Led client relations and end-to-end project coordination.
Architecture Internship (2021)
Leo Varella Design
- Construction management and schedule monitoring on-site.
- Project compatibility and adjustment of technical drawings.
- Drafting executive plans and aesthetic solutions.
Focus
- Spatial Architecture
- Brand Strategy
- Experience Design
- Visual Merchandising
Bachelor's Degree
Architecture and Urbanism
PUC Campinas - SP, Brazil 2016–2021
SET DESIGN
Bom Dia Obvious Podcast
RETAIL DESIGN
Vents Store
BRAND EXPERIENCE
Numanice Ludmilla
VISUAL MERCHANDISING
IED Art&Design Course
CORPORATE SCENOGRAPHY
MTC Medical Congress
RETAIL DESIGN
ELISAVA The Iconinc Lab
photography